dotloop price history: $29 in 2017, $31.99 in 2022, $34.99 today

What does dotloop cost right now?

One price is public. The Agents card on dotloop's pricing page reads $34.99 a month, and the FAQ under it offers $344 a year, 18% off. The separate Premium page puts the annual plan at $28.67 a month billed annually, which is the same $344. A free account still covers up to ten transactions. Teams and Business+ show Contact Us and Get Custom Pricing, as they have on every copy of the page since 2017.

Ignore the header link that says “or Buy for $29 User/Month”. It has sat on dotloop's pages since 2017, read $31.99 for a spell in 2023 and early 2024, and was back to $29 by September 2024 beside a card that now says $34.99. It opens the sign-up form. Expect to pay $34.99. Vertical OS flagged the same mismatch in October 2026.

If you are buying Teams or Business+, the quote is the price, and the agent card is your only clue to how it moves. The agent price has risen twice since 2017, so ask whether your quote tracks it, and get the answer in writing before you sign.

What has dotloop charged, year by year?

Agent prices only. Teams and Business+ have been quote-only on every copy of the page since 2017, so there is no history to show.

When did dotloop raise its price?

Twice, and quietly. dotloop announced neither increase and has never said why. The dates come from its own pages. The last page at $29 is from January 22, 2022, and the first at $31.99 from May 12, 2022, so the first increase landed somewhere in those 110 days. The plans page caught up within four days, showing $31.99 a month and $314 a year at 18% off on May 16.

The second was quicker to catch. The plans page still read $31.99 on February 15, 2026. By March 11 the Premium page said $34.99 a month or $28.67 a month billed annually, a 24-day window. DocJacket, checking prices that March, noted that Premium had “recently increased from $31.99/month”.

Apple never caught up at all. The App Store listing still describes Premium at $29.99 a month or $299.99 a year, wording unchanged since 2017, and its in-app purchase tiers still show $31.99 and $329.99, where they have sat since July 2022. Read the price on dotloop.com, not in the App Store.

What happened in August 2017?

The free plan stopped being unlimited. Until then an agent could run every deal on dotloop for nothing, and Premium was the upgrade. On August 1, 2017 the Kansas City Regional Association of REALTORS® told Heartland MLS members that dotloop would “discontinue their free product” and charge $29.99 a month from September 1, and that the MLS would pick up the bill for members who kept dotloop as their forms provider. The Greater Albuquerque Association of REALTORS® put the change more exactly: from August 15 the free product was “limited to 10 loops at no cost per agent user”, broker accounts outside franchises were reset to ten free loops, offices already paying for Premium were unaffected, and agents kept access to the loops they had already created.

dotloop's own page on August 7 already showed the new shape: Agents Free at $0 a month with ten loops, Agents Premium at $29 a month with unlimited loops, Teams at Contact Us, and no annual price anywhere. The web said $29 while the associations and the App Store said $29.99. dotloop never reconciled the two, and the first annual price it published, $299 at 14% off in June 2020, matches $29 rather than $29.99. Treat $29 as the price of the era.

How long did each price last?

Premium at $29.99 is older than 2017. In August 2011 dotloop charged a single agent $20 a month and brokers from $300 a month, in certain markets only. By January 2013 there were two plans: dotloop-NOW, free with unlimited loops, and dotloop-PREMIUM at $20 a month per agent. The App Store listing of March 2015 already sold Premium at $29.99 a month or $299.99 a year after a 14-day trial, and by February 2017 the app was free “for a limited number of loops”. Zillow Group bought dotloop in 2015, announced on July 22 and closed on August 20, so every price since has been set under Zillow.

$29 then held for four and a half years. The page kept its two cards through 2018, was redesigned in March 2019 to a single Premium card with the free tier moved into the FAQ, and gained an annual option in June 2020 at $299, 14% off. The Premium page of October 2021 expressed the same deal as $25 a month billed annually. $31.99 held for almost four years, from spring 2022 to February 2026. $34.99 arrived in March 2026.

Is the free plan still worth having?

For a new agent, yes. The free account has covered up to ten transactions since August 2017, when the FAQ also promised unlimited e-signatures, and the cap is ten loops in total, not ten a month: the Albuquerque notice spelled out that the first loop created after August 15, 2017 counted as the first of the ten. Once they are used, the loops you made stay readable. dotloop's page stopped mentioning the free tier between June 2020 and January 2022, then brought the sentence back in May 2022, and the live FAQ still offers ten free transactions today.

So an agent in their first year, or one about to join a brokerage that pays for Teams or Business+, can run ten deals on dotloop for nothing and never see the $34.99. Everyone else hits the cap and pays the seat price.

How fast has the price risen?

By 21% since 2017, in two steps of roughly 10% and 9%, with four and a half years between them. The annual plan rose less, 15%, from $299 to $314 to $344, because dotloop widened the annual discount from 14% to 18% in 2022 and kept it there. Pay monthly and a year of Premium is $419.88. Pay up front and it is $344.

Buy the annual plan if you will still be on dotloop in a year. Pay monthly if you might switch brokerages, since brokerages and even MLSs sometimes pick up the bill, as Heartland MLS did for its members in 2017.

Either way, dotloop charges per agent, per month, whether you close one deal that month or ten, and it has raised that charge twice without a word. DeedSpring prices the closing instead: $15 a month for one closing a month, or $25 a closing on Standard with unlimited agents and teammates.

What if you would rather pay per closing?

dotloop is where the forms get signed. DeedSpring is the coordinator who gets the deal to closing. Upload the executed contract and it reads the price, deposits, contingencies and dates into deadlines on the file, checks every open closing every hour, flags what is slipping, and drafts the chases and client updates for you to send, with anything sensitive or negotiable always waiting for a person. Your buyers and sellers get a portal, and e-signing is built in. If your brokerage mandates dotloop, DeedSpring sits beside it and will key the closing in there for you on request.

Starter is $15 a month for one closing a month. Standard is $25 a closing, less at volume, with unlimited agents and teammates, and unused closings roll over, so a quiet month builds a balance for a busy one. Both are month to month, and neither charges per agent. Your dotloop loop stays the brokerage's record. DeedSpring runs the deadlines and the chasing.